In my last two posts I have explored what museums and galleries are doing to engage the public with their collections or artists whilst their physical doors are closed. However, they have also come up with a creative range of digital fundraising initiatives to support the Covid-19 pandemic efforts. Gagosian has started the #GagosianChallenge by releasing a customizable poster designed by Michael Craig Martin, with the words ‘Health Workers Thank You’ on it, and is encouraging people to post their completed versions on Instagram by 11 May. Hauser & Wirth and Rashid Johnson have released the series ‘Untitled Anxious Red Drawings’ online, with a percentage of all sales donated to the Covid-19 Solidarity Response Fund. White Cube and Harland Miller launched a coronavirus fundraiser, selling twenty five editions of the artists’ ‘Who Cares Wins’ print for £5,000 each. They all sold out within 24 hours with proceeds split between the National Emergencies Trust in the UK, the New York Community Trust and HandsOn Hong Kong, as well the York Teaching Hospital Charity to support NHS staff in hospitals across Yorkshire, where Miller was born. Damian Hirst has also designed ‘Butterfly Rainbow’ and a limited edition is being produced, which will be sold with all profits going to the NHS. Maureen Paley in conjunction with other galleries and over 200 photographers have donated prints for #photographsforthetrusseltrust, each selling for £100 with proceeds going towards 1,200 food banks which have seen a 300% increase in demand since the pandemic outbreak. Over thirty artists and creatives including Wolfgang Tillmans, Katherine Hamnet, Vivienne Westwood, Polly Nor and Jeffersen Hack have collaborated with Dazed in the #AloneTogether campaign to contribute works to raise funds for Barts Health NHS Trust, which has launched an emergency Covid-19 appeal to support their frontline staff. Tillmans has also enlisted about forty artists, including Andreas Gursky, Thomas Ruff, Elizabeth Peyton and David Wojanrowicz to donate posters of their works for his #2020Solidarity campaign, which he is paying for printing and distribution of, with the aim of giving informal places of culture, nightlife and music venues at risk of going out of business because of the Covid-19 outbreak, a much needed boost. Art4Changes have collaborated with Roger Ballen, David Datuna, Ultra Violet and other artists to support the Covid-19 crisis by selling artworks, memorabilia, merchandise, music tracks, lectures and books, with all proceeds donated to either the Red Cross, World Health Organisation or Centre for Disease Control in any country the buyer chooses. Outdoor sculpture trail, The Line, has released 100 editions of an Abigail Fallis’ print of her shopping trolley installation, DNA DL90, for £100 each with 30% of profits being donated to Covid-19 frontline workers, and more prints will be released over the coming weeks. Mixed media artist Dan Pearce is reworking iconic film posters to help share NHS messaging in a fun, light-hearted way and is releasing a new reworked A2 poster every week, which will go on sale for £75 each with proceeds going to NHS Charities Together Covid-19 Urgent Appeal. Wimbledon Art Fair will be a purely virtual event this year, and their #ArtSOS running from 14 – 17 May will showcase thought provoking artworks depicting defining moments of the current pandemic, with a percentage of total sales being donated to the NHS and St George’s Hospital in Tooting. Andrew Salgado and Rachel Howard amongst other artists are also donating signed, limited edition posters with a percentage of sales going to The Hospital Rooms via #artistssupportpledge, a charity that transforms impatient health units with contemporary art – and increasingly pertinent in the current circumstances. This is just a handful of the online offerings, so have a look to see what’s out there and maybe even nab yourself a bargain artwork whilst supporting the current pandemic efforts!
In my last post, I looked at what the Nationals and other museums in London are doing to engage audiences during the Covid-19 pandemic, but they’re not the only ones creating new solutions to closed doors – as London gallery innovations bear witness to. Serpentine Galleries are offering digital guides to their current exhibitions, allowing you to explore interactively with additional content, audio, video and curator tours. They are also delivering online Saturday Talks, podcasts and digital commissions as well as offering weekly book recommendations to help keep minds and imaginations going. Gagosian have launched #GagosianSpotlight, a new online artist series, highlighting individual artists, one week at a time, who have had exhibitions affected by the current coronavirus crisis. As well as looking at their practice, it also includes videos, interviews, playlists and other insights into their artists’ inspiration. Sadie Coles have started an #AnswersfromIsolation series posing pertinent questions to their artists including “has the current isolation given you time to do or make something that you might not have”, “tell us about your current projects that have been delayed due to Covid-19”, as well as recipe tips and other insights. Victoria Miro are publishing long reads, hosting online in conversation… with their artists, and have partnered up with nine other contemporary art galleries in Venice to open the ‘virtual’ doors of their storage and allow a rare look behind the scenes; as each week, each gallery will pick an artwork from their store to share on the #VeniceGalleriesView platform. Edel Asanti have launched #ContactlessDeliveries comprising written responses to the global pandemic shared in text or in spoken word films. Each is delivered from a personal perspective and responds to the previous contributor. They have also begun #HomeFires, a series of five minute conversations between the artistic Director and their artists, discussing a recent or ongoing body of work. The Photographers’ Gallery’s #TPGTalks offers a wealth of online podcasts, videos and interviews from photographers, writers and curators drawn from their extensive Talks & Events Programme. The already active digital programme has also collaborated with Fotomuseum Winterhur to launch #ScreenWalks, offering a series of live streamed artist/research led explorations of the cultural sectors online spaces as the physical spaces currently lie redundant due to Covid-19. White Cube have launched an #InTheStudio series where each week a represented artist shares a diary of their activities under lockdown (kicked off by Tracey Emin), and have also started an #InsideWhiteCube post where staff members are introduced and talk about what they are seeing, thinking, reading, watching and listening to during isolation. Lisson Gallery have partnered with Augment, and app whose technology allows people to visualise 3D objects and artworks in augmented reality through their smartphones and tablets. Freelands Foundation have similarly harnessed 3D scanning technology, allowing people to now view their exhibition of four female artists’ works on their website. This is just a selection of what’s out there, and I will endeavour to see what else is going on and what new ideas emerge as the lockdown and social distancing continues.
‘Cathedral of the Pines’ conjures thoughts of religious buildings carved from pine trees, but instead is name of a forest trail in the American rural town of Beckett, Massachusetts and the inspiration behind Gregory Crewdson’s latest body of work currently on display at The Photographers’ Gallery. It is the first time the Gallery has dedicated all three floors to one artist and contains all 31 large-scale images from this series, allowing visitors to view the entire body of work rather than just selected pieces. At first glance the exhibition as a whole can feel a little repetitive; with many images featuring bleak landscape scenes or simple domestic settings, however on closer inspection you begin to appreciate the detail and atmosphere created within each one. These details are often a little sinister; footsteps in the ground, an unexpected reflection in a mirror or window pane, or items that seem out of place in their environment. The people and settings in each frame also contradict each other, with figures standing still but naked in the snow, or on a riverbank, or as a couple in the back of a truck within a dense forest, making you question the narrative that has led up to each scene or ‘moment’ captured – and indeed what might come next. Credwson’s photography is famously likened to film as he creates cinematic-style sets and hires actors or models to pose within these sets, however this series recalls film in a more climatic capacity creating visual suspense in much the same way as directors Alfred Hitchcock or David Lynch. Unusually this series includes natives to Beckett as well as some of Crwedsons friends and family rather than actors or models, and he describes it as his most personal project to date. On display until 8th October it’s certainly worth escaping the crowds of Oxford Street and spending some time exploring the oddly calm dystopia of this exhibition!
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