I was first introduced to the ebullient world of Hassan Hajjaj last year at an exhibition on dandyism and black masculinity at The Photographers’ Gallery which included two of his portraits – and was intrigued to see more when I heard that Somerset House were hosting a solo exhibition by the Moroccan-British artist. The Terrace Rooms in the South Wing of the building are entirely dedicated to ‘La Caravane’, an exhibition which features photographic portraits, video installations, music, an installation of a motorcycle, and pieces dedicated to humble socks and woolly hats! The first of a trio of rooms contains photographic portraits of sitters ranging from other artists to street performers, athletes and musicians, all beautifully framed with his typical repetitious tin-can or food packaging border. At the centre of the space, a motorbike bedecked in re-imaginings of the Louis Vuitton logo sits on top of bright red pallets, a green patterned base and mini cans of paint around the border which echo the framing of the portraits on the walls. The next room is dominated by a 1960’s inspired sofa facing multiple video installations of people who have sat for portraits playing musical instruments, signing, or talking to camera, as well as two portraits framed in Hajjaj’s ubiquitous style hung above the fireplaces at either end of the room. The final space contains more photographic portraits alongside three unusual works; one focusing on plastic sunglasses, one on socks and another on woolly hats. The vivid colours and customised textiles, furniture and household items utilised throughout the show evoke the street culture of Marrakesh where the artist was born and spends much of his time. Similarly his deliberate arrangements and careful positioning of people and objects in each shot shape the viewers understanding of each portrait, and question the relationship between “people” (or objects) and “place”. Vibrant, irreverent and full of personality this free – yes free – exhibition certainly put a smile on my face!
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